For a Topo Chico holiday campaign, I designed a social media post and website header to promote their new line of premium sparkling mixers, available in classic flavors: Club Soda, Tonic, and Ginger Beer. By showcasing the versatility of these flavors across social channels, the campaign aimed to convert target consumers into Super Consumers, highlighting the premium taste and ingredients that set Topo Chico apart in the mixer market.
Fall 2024
Creative Director
Graphic designer
Instagram Posts
Splash Page
Social Ad Story Board
For this campaign, I wanted to build on Topo Chico’s rich brand identity while shifting the focus from their signature cartoon illustrations to their striking photography. Inspired by a time when they shared cocktail and mocktail recipes, I aimed to bring that spirit back with a fresh, holiday-focused approach.
The "Mix It Up" campaign was developed to highlight Topo Chico’s new line of premium sparkling mixers, club soda, tonic, and ginger beer, while embracing the creativity and excitement of holiday entertaining. This theme not only plays on the idea of mixing drinks but also celebrates mixing up traditions and trying something new. By positioning Topo Chico’s mixers as premium, better-for-you options, the campaign encourages consumers to elevate their bar cart and turn casual gatherings into something special.
For a Topo Chico holiday campaign, I designed a social media post and website header to promote their new line of premium sparkling mixers, available in classic flavors: Club Soda, Tonic, and Ginger Beer. By showcasing the versatility of these flavors across social channels, the campaign aimed to convert target consumers into Super Consumers, highlighting the premium taste and ingredients that set Topo Chico apart in the mixer market.
Fall 2024
Creative Director
Graphic designer
Instagram Posts
Splash Page
Social Ad Story Board
For this campaign, I wanted to build on Topo Chico’s rich brand identity while shifting the focus from their signature cartoon illustrations to their striking photography. Inspired by a time when they shared cocktail and mocktail recipes, I aimed to bring that spirit back with a fresh, holiday-focused approach.
The "Mix It Up" campaign was developed to highlight Topo Chico’s new line of premium sparkling mixers, club soda, tonic, and ginger beer, while embracing the creativity and excitement of holiday entertaining. This theme not only plays on the idea of mixing drinks but also celebrates mixing up traditions and trying something new. By positioning Topo Chico’s mixers as premium, better-for-you options, the campaign encourages consumers to elevate their bar cart and turn casual gatherings into something special.
For a Topo Chico holiday campaign, I designed a social media post and website header to promote their new line of premium sparkling mixers, available in classic flavors: Club Soda, Tonic, and Ginger Beer. By showcasing the versatility of these flavors across social channels, the campaign aimed to convert target consumers into Super Consumers, highlighting the premium taste and ingredients that set Topo Chico apart in the mixer market.
Fall 2024
Creative Director
Graphic designer
Instagram Posts
Splash Page
Social Ad Story Board
For this campaign, I wanted to build on Topo Chico’s rich brand identity while shifting the focus from their signature cartoon illustrations to their striking photography. Inspired by a time when they shared cocktail and mocktail recipes, I aimed to bring that spirit back with a fresh, holiday-focused approach.
The "Mix It Up" campaign was developed to highlight Topo Chico’s new line of premium sparkling mixers, club soda, tonic, and ginger beer, while embracing the creativity and excitement of holiday entertaining. This theme not only plays on the idea of mixing drinks but also celebrates mixing up traditions and trying something new. By positioning Topo Chico’s mixers as premium, better-for-you options, the campaign encourages consumers to elevate their bar cart and turn casual gatherings into something special.